eLogic : Human Retail
Thursday 8th November at Bodhi sees the unveiling of creative entrepreneur Eulan To’s latest project.HumanRetail is an experiment of consumer experiences, will you choose green ethics or see the red warning signs of supermarket corporate structures. An alternative to monetary exchange is the feelings of origin. Pay your own tailored made price!
For the exhibition Eulan will dress the gallery space as an abandoned retail store with one product left. That product is a custom tshirt, designed from humanRetail line of products.
GIVING AWAY the £10MILLION t-shirt
100 tshirts priced at the affordable value of just £10 are on sale throughout the opening night. Within 5 of the tshirt packs are 5 golden tickets, each ticket is entered into a prize draw to see who will walk away with the £10million piece of art.
This naturally brings to attention the price of art, where it’s value is based on its level of desire. Most recently highlighted by Damian Hirst’s Diamond Skull and its £50million price tag. Human Retail inspired by “game theory” explores the relationship between price and product. The installation and retail experience also looks at the virtual buying experience, in its purest form is somebody wanting to sell something to somebody who wants to buy. In essence a personal market stall or the closest we get to a free market economy. But is it really today’s new way to shop? The exhibition connects the experience of people and place. Brands have personalities and humans have prices, we consumers are looking for a sense of participation.
Eulan explains, “In this supermarket of style, does the packaging cost more than the contents?
Inspiration is drawn from John Maeda’s physical “myspace” ,Japan’s Undercover store and Taipei store and pop-up shop style installations. Eulan previously won the Bal Masqué costume contest, part of influential fashion photographer Nick Knight’s ongoing creative venture SHOWstudio.